The Organic Journey
Last month I visited Biofach, the world's biggest organic food and wellness fair, in Nuremburg. It's my favourite trade show as I get to meet many old friends and suppliers and find new sources of inspiration from people who more often than not understand the value of growing and producing sustainable good energy food. Every year I go and every year I evolve my understanding of how to source, make and sell the right food, food that sustains us and sustains the planet. And I use this information to inform and guide decisions we make at Rude Health. My first train of thought is all about the value of organic and the meaning of organic: when we started the business it was relatively easy to create an organic food business in the UK, because consumers would pay a premium for what was seen as a worthwhile kite mark. Now, in the UK, they will not. In fact there's been a backlash against organic, and many retailers will actively select foods that are not organic, particularly if t...